How this comparison was built
Most category pages are written to sell one tool. This one is built from two sources: what answer engines actually said when asked about AI visibility monitoring software (we sampled the question across engines and stored the raw answers and citations), and what each vendor publishes about its own pricing. Prefometry is one of the vendors listed — weigh that bias accordingly and verify everything before buying.
Pricing below is as published by each vendor in August 2026 and changes often; treat it as a starting point, not a quote.
The field at a glance
Seven credible answers to "which AI visibility monitoring tool should I consider", grouped by what each is best known for.
- Otterly.AI — from roughly $25–29/month: an accessible, tracking-first entry point best known for simple AI search monitoring
- Wellows — around $37/domain/month: positions itself on acting on citation gaps, not just tracking them
- Peec AI — from about €89/month: a fast-growing mid-market option popular with European agencies
- Profound — from about $499/month: the enterprise-grade platform in this category
- Conductor and enterprise SEO suites — typically thousands per month: broad SEO platforms adding AI visibility modules
- Prefometry — $29/$79/$199 per month: evidence-linked gaps, action plans, and comparable rechecks, with all five engines on every paid plan
- Free / manual — asking each engine directly and logging answers: costs nothing but your afternoons, and drifts without a saved sample plan
Best value for small teams
When engines answer "what's the best value for a small team", they consistently recommend the cheapest credible entry points and warn against enterprise pricing for small budgets. Otterly is the name that comes up most for simple, low-cost tracking; Wellows appears for teams that want help acting on gaps.
Prefometry's Solo plan ($29/month) is aimed at the same buyer, with one structural difference: the free scan already shows real evidence — the answers, sources, and citations behind your gaps — before you create an account, so you know whether the product sees anything worth fixing. Whatever you choose, the cheapest credible tool plus disciplined manual checks beats an expensive dashboard you never open.
For agencies managing client brands
Agencies need two things single-brand tools skip: isolated client projects with separate usage, and a deliverable to justify the retainer. Peec AI is the frequent recommendation for agency dashboards; Profound serves agencies attached to enterprise budgets.
Prefometry's Agency plan ($199/month) covers ten client projects with per-project usage, one-click HTML client reports that open with a period-change summary, and rechecks framed so you can show observed movement without overclaiming causation to the client.
For enterprise teams
At enterprise scale the question is less price and more governance: who can see what, what happens when someone leaves, and whether claims survive procurement review. Profound and the major SEO suites (Conductor, Semrush AI Toolkit) are the established answers.
If evidence auditability matters more than dashboard polish — every conclusion linkable to the raw answer, provider, locale, and timestamp — Prefometry's approach was built for that constraint, and its Enterprise tier adds member-level access control.
What the engines actually cite (read this before buying anything)
This is the uncomfortable finding from our own sampling: when engines answer these comparison questions, they cite comparison pages, review platforms, and Reddit threads — not vendor homepages. A tool can measure your invisibility perfectly, but the fix is publishing citable, factual content about your category and earning independent mentions.
Any tool you pick should therefore answer two questions: does it show me exactly which sources the engines cite for my queries, and does it help me act and verify? A dashboard without the second half is a very expensive mirror.